Alexandra Tomiyama
Fashion Business & Creative Consulting
PARIS · JAPAN · INTERNATIONAL
Helping independent and emerging fashion brands build their presence, enter new markets and develop stronger retail, digital and creative opportunities across Paris, Europe and Japan.
What I offer
Business development, market entry, digital presence and visual communication
I support fashion and creative brands with business development, Paris market entry, digital presence and visual communication.
My work combines fashion industry experience, creative direction and practical business strategy — from identifying retail opportunities and developing e-commerce to creating AI-assisted fashion imagery and supporting international brands entering the Paris market.
Selected experience
Brands, showrooms and shows I have worked with
Consulting, market-entry research, showroom support and Japanese–English interpretation, in Paris and between markets.
- MAN/WOMAN Paris
- Global Fashion Collective
- Mori wo Oru
- Mihara Yasuhiro
- Hiroko Tokumine
- INAAT
- Mishika
- Mabel Brempong
- Djahane Design Paris
- Tanowa Tomiyama
Why work with me
I have been on your side of it
I run an independent label of my own, so I know what it is to have a collection ready and no clear route to the people who should be selling it.
Most of the brands I work with are at exactly that point. What helps is not a bigger plan but a shorter one — which stores, which materials, which conversation, in what order.
My background combines fashion retail, creative direction, brand development and Fashion Management MBA training, with experience across Japanese, European and African fashion environments.
I approach projects from both a commercial and creative perspective, helping brands turn ideas and opportunities into practical next steps.
How I work
Every project is adapted to the brand and its objectives
01
Discovery
Understand the brand, objectives, market, constraints and priorities.
02
Research
Analyse the market, competitors, customer, opportunities and relevant partners.
03
Strategy
Develop a focused recommendation and clear priorities.
04
Execution
Support implementation through outreach, content, digital work, materials or creative development.
05
Follow-up
Review progress, refine the approach and identify next steps.
Support can range from a focused consultation or research project to hands-on implementation and ongoing collaboration.
Next step
Tell me what you are working on
A short description of the brand and where it stands today is enough to start. If a focused project makes sense, I will say what it should cover — and if it does not, I will say that too.